{"id":25966,"date":"2019-04-16T11:29:53","date_gmt":"2019-04-16T09:29:53","guid":{"rendered":"https:\/\/pitss.org\/de\/?p=25966"},"modified":"2019-08-12T10:14:33","modified_gmt":"2019-08-12T08:14:33","slug":"google-vs-amazon-cloud","status":"publish","type":"post","link":"https:\/\/pitss.org\/de\/google-vs-amazon-cloud\/","title":{"rendered":"Google vs. Amazon – Angriff auf AWS mit Google Cloud for Retail"},"content":{"rendered":"

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Google vs. Amazon – Angriff auf AWS mit Google Cloud for Retail<\/h1>\n

Google plant, eines seiner ersten Cloud-Services-Pakete auf dem vertikalen Markt zu starten. Der Name: Google Cloud for Retail. Das k\u00fcndigte Google auf der Google Cloud Next 2019 in der vergangenen Woche an und plant damit sicherlich auch seinen \u00e4rgsten Cloud Konkurrenten Amazon in Sichtweite zu behalten.<\/strong><\/p>\n

Bei Google Cloud for Retail handelt sich um eine Reihe von Diensten, die auf die wichtigsten Aspekte eines jeden Einzelhandelsbetriebs ausgerichtet sind. Dazu geh\u00f6ren etwa Logistik, Kundengewinnung und das Lifecycle Management f\u00fcr den Bestand. Zudem sind bereits vorhandene AI Funktionalit\u00e4ten<\/strong> auf den Einzelhandel angepasst worden.<\/p>\n

Google Cloud for Retail zielt vor allem auf Einzelh\u00e4ndler ab, die Angst haben, die st\u00e4rker werdenden Einzelhandelsaktivit\u00e4ten von Amazon zus\u00e4tzlich zu unterst\u00fctzen. Viele gro\u00dfe Einzelh\u00e4ndler wie etwa Walmart hatten sich aus diesem Grund in den vergangenen Jahren nach Alternativen zu Amazons Cloud Services<\/strong> umgesehen.<\/p>\n

 <\/p>\n

\"Google

Beispiel Module der Google Cloud for Retail<\/p><\/div>\n

 <\/p>\n

In einem Interview auf der Google Cloud Next 2019 hob Google Neu-CEO (und Oracle Ex-Pr\u00e4sident) Thomas Kurian den Einzelhandel als einen der vertikalen M\u00e4rkte hervor, die Google im n\u00e4chsten Jahr deutlich offensiver bearbeiten will. Eigentlich kaum verwunderlich, bedenkt man, dass zwischen Einzelhandelsunternehmen und Amazon sp\u00e4testens nach der 14 Milliarden Dollar schweren Akquisition von Whole Foods im Jahr 2017 die Spannungen auf einen vorl\u00e4ufigen H\u00f6hepunkt gestiegen sind. Google m\u00f6chte diese Spannungen nun f\u00fcr seinen eigenen Unternehmenserfolg nutzen und dem Einzelhandel eine L\u00f6sung bieten, die sie von ihren Sorgen bez\u00fcglich einer ungewollten Subventionierung Amazons befreit.<\/p>\n

Google plant seinen Service zudem nicht allein auszurollen, sondern dies im Rahmen umfassender Partnerschaften mit Firmen wie Salesforce und Accenture zu tun.<\/p>\n

Kampfansagen wie diese zeigen, wie gigantisch das wirtschaftliche Potenzial ist, dass in Cloud Services steckt. L\u00e4ngst wird bei einer Vielzahl von Diensten bereits kundenseitig vorausgesetzt, dass Sie in der Cloud angeboten werden<\/strong>.<\/p>\n

Google nutzt eine solche Situation gepaart mit dem vorhandenen Spannungsverh\u00e4ltnis zwischen Amazon und H\u00e4ndlern aus, um sich m\u00f6glicherweise einen enorm umsatztr\u00e4chtigen Markt unter den Nagel zu rei\u00dfen.<\/p>\n

 <\/p>\n

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Google vs. Amazon – Angriff auf AWS mit Google Cloud for Retail Google plant, eines seiner ersten Cloud-Services-Pakete auf dem vertikalen Markt zu starten. Der Name: Google Cloud for Retail. Das k\u00fcndigte Google auf der Google Cloud Next 2019 in der vergangenen Woche an und plant damit sicherlich auch seinen \u00e4rgsten Cloud Konkurrenten Amazon in Sichtweite zu behalten. Bei Google Cloud for Retail handelt sich um […]<\/p>\n","protected":false},"author":1,"featured_media":25950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,212],"tags":[367,366,377,378,376,380,374,379],"class_list":["post-25966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-page-featured","category-projekt-digital","tag-anwendungsentwicklung","tag-business-anwendungen","tag-expansion","tag-fusionierung","tag-globalisierung","tag-it-systeme","tag-legacy-system","tag-werkserweiterung"],"_links":{"self":[{"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/posts\/25966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/comments?post=25966"}],"version-history":[{"count":4,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/posts\/25966\/revisions"}],"predecessor-version":[{"id":27532,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/posts\/25966\/revisions\/27532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/media\/25950"}],"wp:attachment":[{"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/media?parent=25966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/categories?post=25966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitss.org\/de\/wp-json\/wp\/v2\/tags?post=25966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}